Legal
Privacy Policy
Last updated: May 29, 2026 · Effective immediately
Your privacy matters to us. Your trust is the foundation of our maison. This Privacy Policy explains what personal information we collect through our website and cellar services, and how we safeguard it.
1.Information We Collect
Information you provide directly
- Name, email address, phone number, and date of birth (for age verification);
- Billing and shipping address;
- Payment information (processed securely by our payment provider — we do not store card numbers);
- Account credentials and preferences;
- Communications you send to our support team.
Information collected automatically
- IP address, browser type, and operating system;
- Pages visited, time spent on site, and referring URL;
- Device identifiers and cookies (see Section 3).
Information from third parties
We may receive information from partners such as advertising platforms and analytics providers, which we use to improve our services and marketing.
2.How We Use Your Information
| Purpose |
Legal Basis |
| Process and fulfill your orders | Contractual necessity |
| Verify age and legal eligibility | Legal obligation |
| Send order confirmations and updates | Contractual necessity |
| Send marketing emails (with consent) | Consent (opt-in) |
| Improve website and user experience | Legitimate interest |
| Detect fraud and ensure security | Legitimate interest |
| Comply with legal requirements | Legal obligation |
3.Cookies and Tracking
We use cookies and similar technologies to operate the site, remember your preferences, and analyze traffic.
- Essential cookies — required for core functionality (shopping cart, login);
- Analytics cookies — help us understand site usage (e.g., Google Analytics);
- Marketing cookies — used for targeted advertising with your consent.
You can manage cookie preferences through your browser settings or our cookie consent banner. Disabling non-essential cookies will not affect your ability to shop.
4.Sharing Your Information
We do not sell, rent, or trade your personal information to third parties for their own marketing purposes.
We may share your data with:
- Service providers — payment processors, shipping carriers, email platforms, and hosting providers who assist in operating our business under strict confidentiality agreements;
- Legal authorities — when required by law, court order, or to protect the rights and safety of our customers and staff;
- Business transfers — in the event of a merger, acquisition, or sale of assets, your data may be transferred as part of that transaction with prior notice.
5.Data Retention
We retain your personal data for as long as necessary to fulfill the purposes outlined in this policy, including:
- Order records — retained for 7 years for tax and legal compliance;
- Age verification records — retained for the period required by applicable law;
- Marketing preferences — until you unsubscribe or withdraw consent;
- Account information — until account deletion plus 30 days.
6.Your Rights and Choices
Depending on your location, you may have the following rights regarding your personal data:
Access
Request a copy of the personal data we hold about you.
Correction
Request correction of inaccurate or incomplete data.
Deletion
Request deletion of your data, subject to legal obligations.
Portability
Receive your data in a structured, machine-readable format.
Opt-Out
Unsubscribe from marketing emails at any time.
Objection
Object to processing based on legitimate interests.
To exercise any of these rights, contact us at privacy@yourbrand.com. We will respond within 30 days.
7.Children's Privacy
This website is intended exclusively for adults who meet the legal minimum age requirement in their jurisdiction. We do not knowingly collect personal information from anyone under 21. If we become aware of inadvertent collection, we will delete it promptly.
8.Security
We implement industry-standard security measures including SSL encryption, access controls, and regular security audits. However, no method of transmission over the internet is completely secure. We encourage you to use strong, unique passwords for your account.
9.Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date at the top and, for material changes, notify you via email or a prominent notice on the website.
10.Contact Us
For any questions or requests related to this Privacy Policy:
- Privacy inquiries: privacy@yourbrand.com
- General support: support@yourbrand.com
- Mailing address: 123 Brand Street, Your City, State 00000
If you are located in the EU/EEA and believe your data has been handled unlawfully, you have the right to lodge a complaint with your local supervisory authority.